Cuz joined the Mossy Oak team in 1988, two years after the company was born, first as salesman, then in marketing and public relations. He worked with Toxey to found Mossy Oak's media productions department, building a large series of retail video titles, then launching the company's first broadcast television offerings with Mossy Oak's Hunting the Country on TNN in 1995. Today, as Senior Vice President, he oversees media efforts that have expanded to include both traditional broadcast and online video. Cuz is the author of three books of humor and instruction on turkey hunting, and in 2010 was recognized as the National Wild Turkey Federation's Communicator of the Year.